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To be honest – I didn’t expect to see that, but it looks like there are some smart cookies working in the Alabama University marketing department.

Today I read an article about them trying to recruit a promising young football player – Alvin Kamara.

To impress him they sent him not one, not two and not even three but 105 letters in the mail AT ONCE.

Needles to sat he paid attention: “I counted! And I took pictures. I was shocked. I didn’t expect there to be that many in the mailbox. When I opened it, it was overflowing and some of them fell out.”

and here is some more: “Right now, I don’t have any leaders, but I’ll say a few schools stand out a little bit,” Kamara said. “Alabama, Georgia and Syracuse. Recruiting wise, they stay in touch with me the most.”. Well done Alabama. (see the image of the 105 letter below:

Pay attention that the university is not trying to impress the 50+ crowd but a young guy who probably is on Twitter, Facebook e.t.c.

So isn’t it time for us, the online marketers to embrace the fact that direct marketing and direct mail in particular are here to stay?

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Filed under: Marketing • Offline Marketing • Online Marketing

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